The series, which IG initiated with CBC as part of its “Empower Your Tomorrow” community program to promote Canadians’ financial well-being and confidence, was developed and safely filmed during the pandemic last year.
It profiles eight promising Canadians entrepreneurs from diverse backgrounds – Indigenous, newcomer, senior, and youth – who are offered strategic mentorship and advice from the “Dream Team”, a group of business and financial professionals. They included Manjit Mihas, a “dragon” from CBC’s Dragons’ Den, Anne Marcotte, a Quebec producer, and the IG leaders – Teeter in Ontario, Alana Riley in Alberta, and Carl Thibeault in Quebec.
“We brought experts together to help blossoming entrepreneurs fulfill their dreams by getting advice – financial and business,” said Teeter. They focused on budding entrepreneurs they could help, and IG is still working with them.
All eight of the half-hour programs will be released today: five English on CBC Gem and three French on EC2 TV.
Each show focuses on one entrepreneur. The group included a 13-year-old Black boy who designed a comic book for his cohort and aspired to do more, a young Syrian woman immigrant who started a collective to help marginalized individuals connect over the arts, and an Indigenous mom who’s a chef and community leader. “Dragon” Mihas provided business coaching, experts shared expertise from their industry, and IG’s advisors offered financial advice.