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GSB Wealth Management rebrands to Grey Ledge Advisors

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GSB Wealth Management, an affiliate of Guilford Savings Bank, has rebranded itself as Grey Ledge Advisors.

The Guilford-based investment and financial management firm announced its rebranding earlier this week and said the transition to the new name will continue over the next several months as it updates its website, signage and digital and social pages. 

GSB Wealth Management President and CEO Ken Russell said the company wanted to have a more “encompassing identity” following the acquisition of East Haven-based CTMA Wealth Management in 2020.

As of the end of 2021, Grey Ledge Advisors was responsible for advising $529 million in client assets. The company has been providing investment asset management and financial solutions since 1999.