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BMO GAM to be rebranded as Columbia Threadneedle Investments

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BMO GAM (EMEA) brands and legal entity names are to be removed and replaced with Columbia Threadneedle.

Also as part of the rebranding, BMO funds will take on the Columbia Threadneedle’s ‘CT’ naming convention. Columbia Threadneedle has also said some of the fund’s names may change as well, however ISINs will remain the same as before.

Likewise, Threadneedle-branded OEIC funds will change to the CT naming convention but retain their original ISINs.

The BMO Savings plan will also take on a new CT prefix.

Columbia Threadneedle said this was a “significant milestone in our transition to become one integrated organisation”.

The changes will come into effect on 4 July this year when the names of BMO-branded funds, strategies and composites will be updated and changed on platforms and databases.

The rebranding follows Columbia Threadneedle’s acquisition of BMO GAM following a deal by Columbia Threadneedle’s parent company Ameriprise Financial.

The deal was made in order to “further accelerate” Ameriprise’s strategy of growing its fee-based business as well as growing its wealth and asset management capabilities.

The acquisition was completed in November 2021. At the time, it added £97bn in assets under management (AUM), bringing the company’s total AUM to £530bn.