Eros Investments acquires 90% in DRM company ENT Global

Investments, a portfolio of entertainment and tech companies like

World, Eros Now, and Xfinite’s Mzaalo, has picked up a 90% stake in digital rights management company ENT Global for an undisclosed sum, and partnered with blockchain-based operating system L3COS.

Under the partnership, they will launch first of its kind Fiat-on-Chain (FoC) entertainment ecosystem, which will allow creators and fans to interact directly to purchase, sell and trade various digital assets, the company said.

The association will also enable mass adoption of crypto into everyday use and grow the user base globally with the backing of various currencies safeguarded by a central bank.

“As we ready ourselves for the industry evolution, Eros has created a first of its kind worldwide marketplace that eradicates entry barriers for consumers transacting on a blockchain ecosystem,” said Kishore Lulla, chairman, Eros Investments. “This is the next stage of evolution in commerce, and we are excited to pioneer this disruption with L3COS.”

The closed loop, native marketplace for celebrities and creators will go live soon, the company said.