President & Principal
Womack Investment Advisers
Gregory Womack serves as President & Principal for Womack Investment Advisors. He has built a 30-year career in the financial services industry. His expertise is frequently sought by local news outlets, and he has been featured in national and international publications such as The Wall Street Journal, U.S.S. News & Report, and Kiplinger’s.
How did you get into the business of wealth management?
Early in my career, I started out selling life insurance. The enjoyment and satisfaction of working with clients and helping families through their life eventually led to helping people with investments and comprehension of wealth management.
In 2000, I founded Womack Investment Advisers, Inc. as a fee-based investment firm because I wanted to work with multiple investment strategies. Owning my firm allowed me the flexibility and freedom to find the best solutions for each of my client’s needs, rather than working through the limits and confines of another firm.
What daily activities make for a successful wealth management career?
Every good wealth management advisor understands that reviewing the markets first thing, every day is important. Preparing for client meetings and reviews takes a key position in the day-to-day life of an advisor, and most days are rounded out with diligent client review notes and next action steps to move each client’s account forward. For me, having many years of experience and a high degree of knowledge in the areas of financial strategies and investing, experience is key. A high-performing wealth management advisor has put in the time and keeps learning, never afraid to upend what he knows to learn what’s new. That’s how we best serve our clients. That’s how we succeed.
For Womack Investment Advisers, Inc., we put service before everything else. Every client receives regular communications from our office, and they have regularly scheduled reviews. Our successful advisors are both teachable and willing to boldly take action that will best serve clients. It’s all about experience, and that starts with having the right people in the position. When people short-change the process of planning or don’t use a qualified wealth advisor, they suffer and so does a firm’s reputation. My goal is to bring the right people in to represent our organization and serve our clients.
Where did the idea for your other endeavor, GreneCo, come from?
GreneCo is a separate company that I formed with my partner, and it was developed to work directly with landowners who have undeveloped land. GreneCo’s goal is to give clients the option to identify the highest-and-best-use potential for development. GreneCo provides the option to conserve the land for future generations.
Think of GreneCo as a mix of consulting and real estate project administration. Conservative estimates put the loss of wildlife habitat every day at 6,000 acres—an amount that, every year, rivals the size of Yellowstone National Park. By presenting landowners with development potential and preservation options, everyone wins, from the landowners to investors to wildlife.
What motivates you to continue doing what you do?
I wake up every morning with the knowledge that what I’m doing today is what I do best. I’ve worked in wealth management for over three decades and don’t see myself stopping anytime soon. My success comes from experience and from surrounding myself with the greatest support staff. There is nothing that drives me more than working with clients to build and protect their wealth. That is the greatest reward.
- Surround yourself with the people who will help you get where you need to go. The right support, personally and professionally, can mean the difference between success and failure.
- If you work with clients, a service-oriented strategy is of utmost priority. Approaching your business with anything else at the top of your mind is a disservice to your clientele and degrades the integrity of your organization.
- The experience opens doors. Get into the thick of it and learn. Put in the hours and do the work. The more experience you have, the more freedom you find in creating your own rules, your authority, and even your own company.